Diploma of Marketing & Communication

Are you considering a career in the Marketing Industry? Looking to learn the latest practices of the Digital Media environment? The Diploma of Marketing and Communication can prepare you for the dynamic, fast growing and creative marketing industry and set you up for an exciting career.

During your studies, you will be working on establishing and adjusting the marketing mix, creating media plans, social media engagement strategies, e-marketing communications and developing mass electronic media advertisements. Gain the skills to become a results driven professional.

QualificationDiploma of Marketing & Communication
National CodeBSB52415
CRICOS Code095756C
Duration52 weeks
Delivery modeOn-campus, face-to face
Tempus LMSOnline assessment submission
Intake Dates 2017Every term

Students must be at least 18 years old.

Completion of Year 12 or equivalent.

Non school-leavers are selected according to eligibility and merit, vocational experience, previous study and personal competencies.

English language requirements: IELTS 5.5 (with no individual band less than 5.0) or equivalent, or Site Institute pre-admission test level 4.

Students successfully completing the Certificate IV in Business or equivalent qualification within Australia.

BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBPMG522 Undertake project work
BSBCRT501 Originate and develop concepts
BSBDES602 Research global design trends
BSBMKG507 Interpret market trends and developments
BSBADV510 Create mass electronic media advertisements
BSBMKG527 Plan social media engagement
BSBWRT501 Write persuasive copy
BSBMKG510 Develop a media plan
BSBADV507 Plan e-marketing communications
BSBMKG523 Design and develop an integrated marketing communication plan

Recognition of Prior Learning (RPL) is available for each Unit of Competency based on relevant workplace experience, formal training or other expertise. Recognition will involve mapping and submission of evidence in a portfolio form to be assessed by Site Institute assessors.

Marketing and Communications Manager, Marketing and/or Communications Team Leader, Public Relations Manager and Marketer